The Difference- The Top 25 Reasons To Shop Your Untouched, Unspoiled, All Precious Choice For White Sapphire Jewelry

Why Choose

Here's the Top 25 reasons to shop with – the best choice in the white sapphire jewelry space.

  1. We’re (obsessively!) passionate about white sapphires and white sapphire jewelry! This wonderful precious stone is our primary focus. We know it. We love it. So will you! And once you see our white sapphire stones set onto our customizable ring, earrings, pendant and other jewelry mountings made from your choice of precious metals - you'll never think of shopping for white sapphire and white sapphire jewelry items anywhere ever again.

  2. Your online payment is secure. We've invested top dollar in equipping our e-commerce store with a secure SSL-protected online shopping system, which is the same as what or any well-known online merchant uses in their online stores. We don't store your payment information after purchase. In fact, we never even have access to your credit/debit card details directly, since your payment goes through a secure "gateway".
  3. We're an online-only shop. 

    That means our white sapphire ring, necklaces, earrings, and pendant prices, along with our white sapphire loose stones, aren't inflated to cover paying the exorbitant overhead costs of running a brick-and-mortar jewelry store. We have no expensive building lease, utilities and property insurance, no fancy jewelry cases filled with investments of in-stock inventory, no company car for the sales manager, no flashy furniture and furnishings to impress anyone who comes into the store (because there's no physical store!), no unnecessary administrative staff, and all the expenses associated with running, keeping and maintaining a physical shop. And those savings we're happy to pass on to our customers in the form of competitively prices white sapphire jewelry you'll be proud to have and pass on to your children and grandchildren as a family heirloom.

  4. We are totally transparent with our pricing. Want to know how much profit we'll make on the piece of jewelry you are considering to buy from us? Give us a call before your purchase at 888-355-3484 and-- depending on the gold/silver/palladium/platinum metal market costs that day-- we'll tell you to the PENNY how much we'd make if you go ahead with your purchase...immediately. We're not ashamed to be a for-profit business, because we offer a Lifetime Warranty and we know that our profit-per-sale is much less than any company that competes with us in the high-end highest-quality finished CZ jewelry niche (not that there are many!). Why? Simple, they have more expenses to cover!

  5. You save money buying made-to-order finished jewelry from our company, as opposed to ordering something that is "in stock" to be shipped out to you the same week/day. Unlike many jewelers, we have zero inventory carrying costs, as every finished jewelry design we make is manufactured upon your order to your specifications. Sure, our manufacturing time may be a week or three (see the product details page for the piece you're interested in for exact estimates), but the quality and savings are worth the wait...right?

  6. Our company mascot, Bailey The Service Dog Flunkie -- click for this precocious pooch's
    bio-- is simply awesome (our opinion), and one of the most photographed dogs on the planet (fact). You won’t find a cuter and more appropriate mascot for an online precious stones and precious metals jewelry store. Why? Because we said so. Just look at those lovable eyes and that shiny black coat… (Sigh…) If your dog is cuter, prove it and we will pay you cash on the spot. When you buy from, you're helping fund Bailey's good habits: frisbee collecting, bone gnawing, Coors Light slurping and just looking darn cute. Plus, he's saving up for acting lessons so he can play in The DogFather Part II, which everyone knows that sequel will be much better than the original classic. As Bailey would tell you, your purchase today ultimately makes the world a better place (for him). Why wait? You know you want to Like Bailey on Facebook!

  7. We only use the highest-quality precious metal materials in manufacturing our finished jewelry: .925 Sterling Silver, pure Palladium, pure 950 Platinum and 10k, 14k, or 18k gold. No "plating" here, with the exception of a few inexpensive products that are clearly marked on our website as "plated". By the way, you did know that plating gold or silver over cheap metal alloys is how sellers on Amazon and eBay sell low-quality jewelry for dirt-cheap prices. Well, that and essentially slave labor factories. We don't have any slaves!

  8. We only use the highest-quality white sapphire gemstones in manufacturing our finished jewelry. You did know that natural white sapphire is a real precious stone, right? So when you get a white sapphire ring from, you have the option of getting a genuine precious stone and precious metal jewelry you'll be proud to wear anywhere-- or quality lab-created white sapphires set with precious metals (your choice). The same is true when you get a pair of white sapphire earrings or a white sapphire pendant. Simply put: you won’t be embarrassed to bequeath your white sapphire jewelry to your children and grandchildren as a family heirloom.

  9.  Lots of happy customers. We have happy and satisfied customers all over the world who can tell you they made the right decision trusting our company. It’s about time you became one too, don’t you think?

  10. You can take advantage of our 60 day no-interest financing for customers that qualify (with instant online approvals so you can apply today and buy today), or easy lay-a-way terms to customers that can't qualify for credit. If you really want a jewelry piece, just talk to us and we’ll see what we can do for you. Check out our financing options here.

  11. Nothing we sell is "made in China". Frankly, in this globalized neighborhood, consumers are all beginning to learn that that stamp is code for "cheap and poorly put together with suspect materials by exploited human beings working for a dollar a day". But when you buy from you can be assured that all of our finished jewelry products are hand-crafted in and shipped from the United States. Not because the United States is a great country, but just you know...because we're based here.

  12.  We offer FREE shipping on orders over $300 USD. For orders over $300 USD, you get your order shipped free of charge. Otherwise, we only charge $6.00 or 7.00 USD flat rate shipping on smaller orders shipped within the 50 states in domestic United States where we are based. We also ship to Canada, Mexico, Australia, to more than 50 countries in Europe and the rest of the world for a $25.00 USD flat rate shipping fee. Domestically, we typically ship 2 day ground shipping with USPS, Fedex or UPS. Internationally, we do the best we can on a country-by-country basis. Bottomline is, wherever you are – as long as you’re within the planet – we can ship your order to you.: check shipping costs.

  13. Our company owners are intimately involved in the business, regularly monitor all customer service, and are happy to make themselves available by phone to any customer for any reason. YOU are important to us.

  14. We can custom create any piece of jewelry you can dream of. If you can't find a pre-designed piece of jewelry you really want on our website (click the link for an in-depth ring shopping guide that fully explains how to use our website's smart filter menu to narrow our product catalog of tens of thousands of ring options to a manageable few based on just a few clicks and information you have about your/her preferences and needs), we can custom-create anything you dream up with our custom jewelry and replicas program-- offering free quotes within 48 hours. 

  15. has been online since 2003. To put that into some perspective for you...that's before Twitter (2006), before Youtube and Reddit (2005), before Facebook (2004), coming online the same year as Myspace and Skype (2003), and not long after LinkedIn (2002), Wikipedia (2001), Verizon and TripAdvisor (2000), Google and Paypal (1998) were founded and launched. In a world of fly-by-night online merchants, that kinda says something, doesn't it?

  16. We treat customers how we want to be treated as customers. Period.

  17. You can take advantage of 2 ring and 3 ring discounts if you're purchasing any combination of rings at the same time from: our engagement rings collection, our anniversary bands collection, our ladies' wedding bands collection, or our gentlemen's wedding bands collection-- we’ll automatically offer you a multi-ring discount.

    Other jewelers may do the same if you ask, but they typically won't offer it unless you do.
    We give a substantial discount to our multi-ring purchasers without you even having to ask for one, because we can...and because it's the right thing to do.

  18. We are proud to have served customers in dozens of countries and all 50 U.S. states.

  19. If you love haiku /
    Like we love haiku,
    then you / Will love shopping here

    Shop our anniversary bands collection, or our earrings collection, each design's product details webpage hand-curated with an original haiku poem, inspired by romance and written by our company owners.

  20. We’re your one-stop-shop for all things white sapphire – and more! Not only can you find information about genuine white sapphires and lab-created white sapphire stones on our site, you’ll also find info on engagement rings, wedding bands, traditional anniversary gifts, marriage proposal ideas, relationship advice, wedding ideas, and more!

  21. Choosing white sapphire is an intelligent and conscientious choice. By choosing white sapphires as an alternative precious stone, you are saying "No more!" to "Blood diamonds" and to the violence these overrated stones represent.

    Yes, we are a proud supporter of the international effort to stop blood diamonds. Buy now from our company and send an emphatic "No more!" to the greedy practices, false scarcity tactics, and brainwashing-level advertising conducted by one of the world's most monopolistic cartels, the ruthless human rights abusers that sully the shady side of the diamond industry

  22. Our company motto –  Pure, Precious, Untouched and Unspoiled

  23. We respect your surprise. We ship all purchases in plain packaging, with no recognizable company name on the return label, and provide package delivery tracking from our doorstep to yours, so we'll never ruin your surprise gift!

  24. We give incentives to customers who share our business via social media. We keep advertising costs low by incentivizing our customers to share our store via social media to let the world (and your friends) know what you bought. Pinterest, Facebook, Twitter -- simply share and save.

  25. Unlike retail jewelers, we don't pay salespeople commissions.

  26. You can shop with confidence knowing we offer a 60 day no-questions-asked money-back guarantee AND a lifetime warranty on all of our finished jewelry products and retail loose stones (exception: custom orders as defined at the link just provided). This is pretty rare among both retail jewelers and companies that sell jewelry on the Internet. Why do we offer such great return terms? Two reasons: we would want it as a customer ourselves, and also because sometimes buying online can be scary for some people (and we want to take that uncertainty away)