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A Precious Stone For Your Precious One

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A Precious Stone For Your Precious One

So you treasure someone and you want to show it.


Whether it's your spouse, girlfriend, boyfriend, mother, father, brother, sister, son, daughter, grandson, granddaughter, friend, lover or whatever, you can never go wrong with a jewelry gift.


Even in today's age of enlightenment and educated choices, there are still some folks who feel embarrassed about gifting a gemstone jewelry piece that does not have a real gemstone set on it.


If there's anyone to blame for this stigma, it's the giant diamond cartels who have spent millions in brainwashing ads that have polluted an entire generation with the doctrine that diamonds are the ultimate symbol of love and commitment and anything less is something to be ashamed of.


Not anymore.


More and more people are realizing the false scarcity tactics being employed by diamond companies just to artificially push the value and prices of their stones up.


They're not fooling anyone any longer.


Jewelry buyers now understand that the real value of jewelry lie, not so much on the stone set on it, but on the precious metal the piece is made of.


This is not to say that genuine gemstones have lost their value. They still are. It's the paradigm that surrounds the entire jewelry selling and jewelry buying business that has shifted sharply in the last few years.


In fact, diamond simulant jewelry have been slowly but steadily increasing their market share year after year. And as their share of the pie increases, the diamond business's once form hold on the market is slowly being challenged.


Nevertheless, this does not mean that on your next jewelry purchase, you should totally skip gemstones. To the contrary, go ahead and choose the gemstone you want to be set on your next ring, pair of earrings or necklace pendant - just be sure to make the selection based on what you truly want and what you truly value, and not what a multi-billion dollar industry wants you to think.


And if you still find yourself wanting to set a genuine gemstone on your next jewelry piece, let your choice be white sapphire.


Although not nearly as well-known as the popular blue sapphire, as expensive as the orange-pink padparadscha sapphire, or as sought after as pink or green sapphires, white sapphires hold their own being the rarest of all sapphire varieties.


Often dismissed in favor of the more brilliant cubic zirconia or moissanite as a diamond substitute, white sapphires exude a different kind of aura and exhibit a different kind of mystique.


In fact, when set properly on a jewelry piece, white sapphires seem to give off an ethereal glow, as compared to a diamond's (or diamond simulant's) brilliant shine.


No wonder, white sapphires are gaining popularity among jewelry aficionados.


And quite rightfully so.


White sapphires are actual precious gemstones. They may not have the same price tags as their more pricey cousins, but they most certainly share the same stock.


And that's all the more reason to go for white sapphire when you shop for your next jewelry piece.


Not only will you keep from breaking the bank or blowing a huge crater on your bank account, but you can be confident on the fact that you're actually getting a genuine precious gemstone on your jewelry piece.


So the next time you're looking to buy a precious stone for your precious one, look no further than WhiteSapphire.com white sapphires. Unspoiled. Untouched. All precious.

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  • whitesapphire Admin